Bridging album and wedding planning

Pixadily

Pixadily, 2 years ahead off its market, is a web-based application that helps brides and grooms to plan their wedding and to gather all the pictures taken by the guests in a digital photo album. As a new innovative service, this incredible side-project adventure started from scratch.

Committed to same sex equality at a time it was still unlawful, Pixadily reached out to me to design a classy and lasting experience in a strongly conventional market. This resulted in the company being bought out for the quality of its service and aesthetic, and for its expertise less than 2 years after it launched.

Wedding planning is known to have a high anxiety factor. Compared to other planning apps, our user survey and early testings, showed users are more likely to use an app that does not constantly notify them the remaining tasks, or request too many task confirmation.

Over the course of a few months, I closely collaborated with the founders, while carefully conducting user research with future grooms and brides to craft an enjoyable and inclusive experience that decreases the stress of planning of such a life-changing event.

Moodboard & visual tonality

Marriage equality leader

Wedding websites tend to overuse Burgundy, Crimson, and Floral White color scheme. Moreover, red can be seen as a violent color in some religions. In order to convey memory sharing, and photo album, we proposed the use of shades of brown, from dark to old aged paper, balanced by a neutral cold greyish blue. A fresh dark turquoise, pink prune, and sand ocre, are accenting and contrasted these faded colors.

3 years before the same sex marriage law in France, Pixadily wanted to pave the way, not to discriminate against. We worked in the same direction, and provided room for anyone to share their story, whether they were celebrating their marriage, or their civil union. This initiative has been greatly welcomed by LGBT associations.

Web Planning

Wedding planning can be stressful. To stay focused and perform tasks with ease, we decided to narrow down the active colors and states that are visible on screen. Focus is also a remembrance of the photographic terminology. That is the reason why the background displays a bokeh: keeping track of what is important, and blurring disturbance in the background. The pattern strips are a reference to keeping tabs, as in a planner.

Users have access to details, to the guests list, and to all the pictures taken at the wedding. They can manage the guests and send an email to all, or to choose to send it only to best man/maid of honor.