Magsty vision was to enable quality layout for non-tech-savvy journalists, and enhanced reading for any reader at a time Wired released they first interactive magazine on iPad. After they had secured a first seed round, investors argued the experience still felt too closely to a blog. That’s when I came in.
For about a year, as UX Director, I led a team of three developers. I was tasked to revamp the entire experience on both desktop and mobile. First months were spent on comprehensive user surveys, ethnography research, and user testing. Then, based on user feedback, we started to iterate the MVP to an entire dashboard, and a landing page aimed to promote our solution.
However, despite accolades from Awwwards and Speckyboy, the product didn’t gain the necessary traction, and stopped during the development of the UI. The experience gained and lessons learned were priceless. In that regard, I could never consider it a failure.
